Indonesia Marketing Association (IMA) is a focused organization on the development activities of marketing as a profession. Despite being one of the 12 National Marketing Associations that founded the Asia Pacific Marketing Federation (APMF) in November 1991, it does not yet have legality. That is why it was re-established on May 20, 1996, and registered at the Jakarta District Court. The IMA then became a legal entity on October 20, 2020.